回形针设计 | 旺福咖啡馆

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摘要：在温江澄园里，有一个40㎡的咖啡馆，住着四只柯基。轻松的日式空间能让人放下浮躁与怅惘，开启快乐的一天。

在温江澄园里，有一个40㎡的咖啡馆，住着四只柯基。轻松的日式空间能让人放下浮躁与怅惘，开启快乐的一天。

In Wenjiang Chengyuan, there is a cafe of 40㎡, where four corgis live. Relaxed Japanese space can let people put down impetuous and disappointed, open a happy day.

快乐真的很简单 Happiness is really simple

小小的咖啡馆里，掌柜阿森弹着吉他唱着民谣，月儿制作着咖啡，老赵分享着他们创业的故事。小短腿们跺着小碎步，摆动着翘臀巡视着它们的领地。如果你喜欢柯基，这里会是不二选择！

In the small cafe, shopkeeper asen plays guitar and sings folk songs, moon makes coffee, and zhao shares their entrepreneurial stories. The little legs stomped their tiny steps, swinging their hips as they toured their territory. If you like corgi, this is the place to be!

“woof”的诞生，并不顺利，它是一个用15天工期拯救回来的“先天发育不良的孩子”，用逆风翻盘来形容更加确切。而这15天，也是我们团队如坐针毡的15天。

Woof was not born smoothly. It was a "stunted child" who was saved with a 15-day construction period. And these 15 days, is also our team on pins and needles 15 days.

面对一个半成品，墙面还未交付就已经开始起翘脱落、墙根反潮，阁楼搭建基层不稳，灯光昏暗，空间布局动线混乱、电路乱接，门头辨识度不高，以及迫在眉睫的工期，实在让人望而却步！

In the face of a semi-finished product, the wall has not yet been delivered has started to become upturned off, wall roots anti-tide, attic building base unstable, dim lights, spatial layout of the moving line chaos, electrical chaos, door head identification is not high, and the urgent construction period, it is really daunting!

我们本想拒绝这个难题，但在和甲方详细沟通后，被他们创业的坚持和追逐梦想的勇气所打动，看到他们就想起曾经的自己，跳出体制，创立回形针工作室的经历，我们最终决定利用他们精美的插画VI系统，用软装搭配来挑战这项难题！”

"We this want to refuse this conundrum, but after the detailed and party a communication, be they moved by the adhere to the courage and the pursuit of a dream of entrepreneurship, see they will think of once we jump out of the system together, create a paper clip studio, we finally decided to use their exquisite illustrations VI system, with soft outfit collocation to challenge this proble

我们前期从商业逻辑着手，梳理运营方式，分析周边竞争对手，最终决定在轻奢风横行的市场中独辟蹊径，选择以原木和白墙等自然材料作为主要呈现，营造一个原始、生态、轻松的空间。在15天内，我们和甲方的共同努力下，“woof”顺利开业。

In the early stage, we started from business logic, sorted out the operation mode, analyzed the surrounding competitors, and finally decided to find a unique way in the market dominated by light luxury. We chose natural materials such as logs and white walls as the main presentation to create a primitive, ecological and relaxed space.Within 15 days, with the joint efforts of party a and us, "woof" opened successfully

遇见更好的自己 meet a better you

每天都会疲惫和沮丧，却仍然保持战斗力，因为我知道，只有努力奔向更好的地方，才会遇见更好的你，和所有创业者共勉！

Every day will be tired and frustrated, but still keep fighting, because I know, only efforts to run to a better place, will meet a better you, and all entrepreneurs together!